Senior Manager, Product Commercialization
Senior Manager, Product Commercialization
Supports commercialization of new and existing payor-focused products, coordinating launch plans, positioning, readiness reviews, and adoption tracking across product, marketing, sales, analytics, actuarial, and finance. Requires 7+ years in commercialization, go-to-market, or product marketing, plus healthcare/payor/B2B experience.
Senior Manager, Product Commercialization
Senior Manager, Product Commercialization (Go-to-Market, Payor Products, Healthcare, Remote)
Job Overview
Our client is building a world of health around every individual, shaping a more connected, convenient, and compassionate health experience as a leading healthcare organization. This Senior Manager, Product Commercialization role supports the execution of commercialization initiatives for new and enhanced payor-focused products and capabilities, partnering across various teams to translate strategy into coordinated launch plans and measurable adoption activities.
Why This Role Stands Out
- Drive significant commercialization progress and execution quality for payor-focused products.
- Shape product adoption and growth through strategic positioning, credible proof, and launch readiness.
- Influence cross-functional teams (product, marketing, sales, analytics) without direct authority.
- Connect product capabilities to critical buyer needs, seller actions, and measurable adoption outcomes.
Who This Role Is For
- A professional with 7+ years in product commercialization, go-to-market strategy, or product marketing.
- Experienced in the healthcare, payor, employee benefits, B2B, or complex enterprise product domains.
- An individual adept at translating strategic direction into coordinated plans and execution requirements.
- Someone with strong project management, prioritization, and stakeholder coordination skills.
- A candidate with a practical, execution-oriented mindset paired with strong commercial instincts.
What You'll Do
- Support execution of commercialization initiatives across new and existing payor-focused products.
- Partner with product owners and commercialization leadership to translate strategy into go-to-market plans.
- Coordinate launch plans, timelines, stakeholder communications, and readiness reviews.
- Support development of product positioning, target audience definitions, and buyer value stories.
- Serve as an execution partner to Marketing and Sales Enablement, clarifying product needs.
- Partner with Analytics, Actuarial, and Finance to identify credible proof points for market use.
- Help translate product analytics into clear, accurate, and audience-relevant value stories.
- Monitor launch effectiveness, buyer/seller feedback, and adoption performance to identify risks.
What We're Looking For
- 7+ years of experience in product commercialization, go-to-market strategy, or product marketing.
- Experience supporting healthcare, payor, employee benefits, B2B, or complex enterprise product initiatives.
- Ability to translate product and commercialization direction into coordinated plans and execution.
- Experience working across product, marketing, sales, and analytics in a matrixed environment.
- Proficiency in using analytics, business cases, or outcome evidence to support value propositions.
- Strong written and verbal communication skills, including developing market-facing presentations.
- Strong project management, prioritization, organizational, and stakeholder coordination skills.
- Ability to operate independently, manage multiple priorities, and drive follow-through without formal authority.
- Strong judgment and attention to detail, distinguishing proven claims from directional evidence.
- Ability to synthesize product, market, customer, and performance information into clear recommendations.