Marketing Manager
Marketing Manager
Plans and executes regional and local marketing programs, events, and multi-channel campaigns using marketing automation, CRM, analytics, and Adobe Creative Suite. Benefits include medical, dental, vision, 401(k), and paid maternity/paternity leave; U.S. work authorization without sponsorship required.
Field Marketing Manager
Position Overview
We are seeking a results-oriented Field Marketing Manager to plan, execute, and optimize regional and local marketing programs that generate pipeline and accelerate revenue. This role combines event and experiential marketing with digital campaign management, cross-functional alignment with sales and product teams, and data-driven optimization. The ideal candidate is a strategic marketer with strong execution skills across paid and organic channels, marketing automation and CRM platforms, analytics, and in-person events.
Key Responsibilities
- Develop and execute integrated field marketing plans aligned to regional business goals, sales targets, and product launches.
- Plan, manage and execute in-person and virtual events, trade shows, roadshows, and partner co-marketing activities to drive qualified pipeline.
- Collaborate closely with sales leadership to define target accounts, build territory-based ABM/lead generation programs, and ensure lead follow-up and conversion.
- Create and manage multi-channel campaigns (email, social, paid search/display, affiliate, mobile) using marketing automation platforms (Marketo, Pardot) and CRM systems (Salesforce, HubSpot).
- Manage budgets, vendor relationships, and on-the-ground logistics for events, sponsorships and field activations; track spend and optimize for ROI.
- Design, test and optimize creative assets and messaging for landing pages, ads, email, and event materials; coordinate with internal design or agency partners (Adobe Creative Suite: Photoshop, Illustrator, InDesign).
- Use A/B testing, CRO methodologies and analytics (Google Analytics, web analytics) to increase conversion rates and improve funnel performance.
Qualifications
- Bachelors degree in Marketing, Business, Communications or related field; MBA or advanced degree a plus.
- B2B demand generation marketing experience with demonstrable impact on pipeline and revenue.
- Hands-on experience with digital marketing channels: SEO, SEM, PPC, social media marketing, content marketing, email marketing, and paid advertising (Google Ads, Facebook/Meta, affiliate).
- Experience building and optimizing campaigns across paid, owned and earned channels including mobile marketing and public relations.
- Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with video production/editing tools.
- Ability to travel regionally as required and manage multiple simultaneous priorities.
Benefits
Medical insurance, Vision insurance, Dental insurance, 401(k), Paid maternity leave, Paid paternity leave, Disability insurance
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications, and a virtual recruiter as part of the application process. A human recruiter reviews all results. Click here for details on our virtual recruiter . Everforth CyberCoders will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. Everforth CyberCoders is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. Individuals needing special assistance or an accommodation while seeking employment can contact a member of our Human Resources team at Benefits@CyberCoders.com to make arrangements.
Salary
$75000 - $85000 USD per year