Business Analyst, Content & Omnichannel

Business Analyst – Content & Omnichannel
Location: 1 DNA Way, South San Francisco, CA 94080
Work Model: Hybrid – South San Francisco, CA
Contract Pay Rate: $48.28 – $62.07/hour + Benefits
Contract Duration: 12 Months 
Benefits: Weekly Pay, Medical, Dental, and Vision Insurance
Working Days: Monday – Friday
Working Hours: 8:00 AM – 4:30 PM PT
Interview Process:

• Round 1: Hiring Manager – 30 minutes
• Round 2: Upper Management – 30 minutes

Position Overview
Genentech's Digital Experience organization is transforming how patients and customers interact with healthcare through digital innovation, AI-driven solutions, advanced content management, and omnichannel engagement.
The Business Analyst – Content & Omnichannel will work within the Data, Digital, and Analytics (DDA) organization to gather and translate business requirements into functional solutions for enterprise content management, omnichannel campaign execution, and digital customer engagement.
This role supports the AURORA initiative and serves as a key liaison between commercial brand teams, Medical Affairs, agency partners, content operations, and technical teams. The primary focus is to improve content intake, creation, review, approval, and digital activation processes.
The Business Analyst will collaborate with Business Product Managers, Activation Leads, and IT/Roche Digital Technology (RDT) engineers to drive requirements discovery, process optimization, functional specifications, backlog management, testing, and implementation.
Two Business Analyst positions are available, each with a specialized focus:

• Workfront & Process Implementation: Focus on Adobe Workfront implementation, workflow design, intake processes, request forms, and approval workflows.
• Medical Content Governance & UAT: Focus on medical content operations, review and approval governance, User Acceptance Testing (UAT), and business adoption.

Key Responsibilities
1. Business Requirements & Process Analysis

• Gather, analyze, document, and validate business requirements through stakeholder discussions, workshops, use cases, and process mapping.
• Translate content management and omnichannel campaign workflows into functional requirements and business rules.
• Evaluate existing processes and design future-state workflows to improve automation, standardization, and operational efficiency.
• Define content operating models, roles, responsibilities, approval processes, workflow templates, and standard operating procedures (SOPs).
• Collaborate with business and technical teams to translate operational requirements into Adobe Workfront configurations and functional specifications.
• Facilitate stakeholder workshops, solution demonstrations, and backlog refinement sessions.

2. Solution Validation & Delivery

• Partner with IT and RDT teams to ensure technical solutions align with business requirements and acceptance criteria.
• Manage business requirements, user stories, acceptance criteria, and defect tracking through Jira or similar tools.
• Lead UAT planning and execution, including test case development, business tester coordination, defect tracking, and validation.
• Coordinate business approvals, release readiness, and deployment activities.
• Monitor operational KPIs such as content approval timelines, rework rates, and user adoption.
• Develop training materials and support deployment, change management, and post-launch adoption.

3. Data & Analytics Integration

• Analyze campaign operations data, data flows, and content metadata to ensure accuracy and consistency.
• Understand data schemas and integrations between content management platforms and reporting systems.
• Support measurement frameworks connecting digital engagement and channel execution with business outcomes.
• Work with analytics teams to monitor product performance and KPI adoption.

4. Digital Experience & Platform Support
Support business requirements and workflow improvements across the following areas:

• Content Management: Content authoring, Digital Asset Management (DAM), modular content, and commercial/medical review and approval processes.
• Omnichannel Engagement: Email, web, mobile, SMS, paid media, and automated customer journey orchestration.
• Workflow Automation: Adobe Workfront intake processes, request forms, workflow templates, approval mechanisms, and integrations across business and agency teams.
• Content Governance: Compliance requirements, risk-based approval routing, metadata management, and standardized content operations.

Required Qualifications

• Bachelor's degree in Business, Computer Science, Information Systems, or a related field.
• 3+ years of experience as a Business Analyst, Product Operations Analyst, Systems Analyst, or Functional Consultant.
• Experience supporting enterprise content management, workflow transformation, or digital engagement initiatives, preferably within life sciences or healthcare.
• Strong experience gathering requirements, conducting stakeholder discussions, documenting functional specifications, and designing future-state business processes.
• Ability to independently manage assigned workstreams through requirements gathering, solution validation, UAT, and deployment.
• Experience with Jira or similar tools for backlog management, user stories, acceptance criteria, and defect tracking.
• Strong analytical, problem-solving, communication, and stakeholder management skills.
• Ability to collaborate effectively with business teams, technical teams, vendors, and cross-functional stakeholders.

Preferred Qualifications

• Adobe Workfront: Hands-on experience with implementations or major enhancements, including intake processes, request forms, workflow templates, and approval management.
• Medical Content Governance: Experience with medical content operations, compliance workflows, review and approval processes, and UAT leadership.
• Digital Asset Management: Experience with platforms such as Adobe Experience Manager (AEM Assets).
• Adobe Experience Platforms: Familiarity with Adobe Experience Platform, Adobe Journey Optimizer (AJO), or Adobe Campaign.
• Marketing Platforms: Experience with Salesforce Marketing Cloud, Salesforce Data Cloud, or comparable platforms.
• Understanding of content metadata, governance, audience segmentation, cross-platform integrations, and customer journey orchestration.

Note: Candidates do not need experience across every listed platform. Relevant hands-on expertise aligned with either the Workfront implementation or Medical Content Governance specialization is preferred.

At Tailored Management, we help people get jobs and take pride in their work, so we better take pride in ours too. Not every company has the opportunity to meaningfully and directly impact individuals in a way that makes their lives tangibly better. To better support our employees, we offer a wide variety of benefit options to support you. We offer:

• Medical Coverage – HDHP, PPO, and Surest plan options
• Minimum Essential Coverage (MEC)
• Dental Insurance
• Vision Insurance
• Short-Term Disability (STD)
• Long-Term Disability (LTD)
• Life & AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Employee Assistance Program (EAP)

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