Cannabis Marketing Manager

We are seeking a creative, strategic, and results-driven Marketing Manager to join our growing GOLDLEAF leadership team. The ideal candidate will have extensive experience managing marketing initiatives from concept to execution, overseeing creative content production, and ensuring brand consistency across all channels. This role is responsible for directing marketing strategy, managing vendor and partner relationships, coordinating events, and leading all content creation efforts that align with GOLDLEAF’s mission and aesthetic.

The Marketing Manager will play a key role in shaping how GOLDLEAF communicates with its customers and community — driving engagement, awareness, and loyalty through innovative campaigns, storytelling, and visual branding.

Job responsibilities:

• Oversee all marketing, advertising, and brand communication initiatives across digital and in-store channels.
• Manage the internal marketing team and external creative partners, ensuring all deliverables align with brand guidelines and business objectives.
• Plan, coordinate, and execute marketing campaigns that support product launches, promotions, and company initiatives.
• Lead content strategy across all platforms, ensuring consistent messaging and voice that reflect GOLDLEAF’s values and professionalism.
• Oversee creation of visual and written content for social media, website, email, print, and digital platforms.
• Direct and approve content calendars, copywriting, and creative design for all marketing channels.
• Oversee in-house or contracted photography and videography to ensure content quality, brand alignment, and storytelling consistency.
• Ensure all marketing assets are compliant with Maryland Cannabis Administration (MCA) advertising regulations.
• Maintain the GOLDLEAF visual identity and ensure cohesive representation across all materials, packaging, and signage.
• Serve as the primary contact for marketing vendors, media partners, and creative collaborators.
• Negotiate and manage marketing partnerships, sponsorships, and community collaborations.
• Oversee vendor coordination for product promotions, events, and marketing co-ops.
• Lead planning and execution of all marketing and community events, including vendor days, patient appreciation events, and public relations opportunities.
• Collaborate with Operations and Retail teams to ensure flawless event setup, staffing, and brand representation.
• Oversee creation of promotional materials, displays, and social content to support events and in-store campaigns.
• Develop and manage annual marketing plans, budgets, and campaign calendars.
• Analyze campaign performance metrics, social media engagement, and customer feedback to measure effectiveness and guide future initiatives.
• Identify new growth opportunities through emerging platforms, community partnerships, and brand collaborations.
• Align marketing strategy with sales objectives, loyalty programs, and long-term business goals.

Salary

$60000 - $65000 USD per year

Required Skills

• MUST HAVE MANAGEMENT EXPERIENCE
• MUST HAVE ON-GOING NIGHT AND WEEKEND AVAILABILITY  
• Must be at least age 21.  
• Must successfully pass criminal background check.   
• 3+ years of leadership experience in a high-volume retail sales environment.
• Experience managing a large staff with a positive attitude in high volume sales settings.  
• Success working closely with many different personality types.  
• Excellent communication and interpersonal skills including ability to speak and work proactively with customers and staff.  
• Organized and flexible, with a team-player mindset.  
• Attention to detail.  
• Ability to cultivate long-term customer relationships.  
• Ability to deal with problems and resolve issues in a professional manner. 
• Basic math skills such as addition, subtraction, multiplication, and division.  
• Proven cash-handling skills.  

Desired Skills

• Cannabis experience preferred.
• Videography/Photography experience
• Genuine enthusiasm and love for cannabis and the cannabis industry.  
• Experience working in a retail environment with inventory including some sort of regulated product (e.g., alcohol, pharmaceuticals, perishables, etc).

About GOLDLEAF

Our Mission

Our goal is to be recognized as the leading dispensary for hospitality and service. Each member of our team is equally important in maintaining this goal and making GOLDLEAF a destination dispensary.

Our Concept

We bundle the best value and service in the cannabis industry with each experience a guest has at GOLDLEAF. No guest leaves our location less than satisfied, and customer satisfaction is our number one priority.

Core Values

Customer Service Oriented

Being customer service oriented implies that our focus is our guests and patients. We value them over anything else and respond to their needs quickly and efficiently.

Education

We expect our staff to be educated, so that we may best inform our patients and give them the greatest service achievable. If you don’t know the answer to a question a guest is inquiring about, kindly inform them that you will find out the answer to their question in a quick and timely manner.

Dependability

To be dependable implies that you will show up on time, follow through with commitments, be accountable, and be consistent.

Optimism

Optimism in the workplace is detrimental for success, it promotes high energy levels, creativity, inspiration, leadership, and a hopeful approach to both problem solving and daily tasks.

Integrity

We expect our staff to have integrity. This means that you are accountable, trustworthy, and reliable. It will also imply that you are always practicing your best moral values and ethics while representing GOLDLEAF.

Benefits

Comprehensive Medical, Dental, and Vision Insurance 

Voluntary Short-Term Disability Insurance 

Voluntary Accident & Critical Illness Insurance

Voluntary Life Insurance 

Health Savings Account (HSA) 

ZayZoon (Early Access to Earned Wages) 

Employee recognition program 

SparkPlug Vendor recognition incentives

Employee & Industry Discounts

Equal opportunity employer

GOLDLEAF is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.