Brand Development Manager - Food & Beverage

Territory Development Manager

Brand Development Manager

Position Overview
The Brand Development Manager will lead brand-building and sales growth across the New York and New Jersey territory. This role combines hands-on field engagement with strategic account development, distributor/channel management, and brand education to increase distribution, velocity, and consumer awareness of our products in foodservice and retail channels.

Key Responsibilities

• Develop and execute a territory plan for NY & NJ that grows distribution, sales velocity, and share of shelf across target accounts (retail, specialty grocers, foodservice).
• Identify, prioritize, and pursue new account opportunities; build strong retailer and foodservice relationships to secure listings and promotional placements.
• Partner with distributors and brokers to optimize route-to-market execution, inventory flow, and merchandising standards; manage distributor KPIs and program compliance.
• Conduct regular field visits and in-store/service checks to coach retail and foodservice staff, ensure correct product placement, pricing, and point-of-sale materials.
• Deliver brand education and product training to retail buyers, store teams, and foodservice operators to drive trial and repeat purchases.
• Collaborate with marketing to plan and execute regional trade promotions, demos, sampling programs, and local events; provide market feedback to inform activation.
• Use sales and market data to analyze performance, identify growth opportunities, and refine territory strategy; prepare regular forecasting and performance reports.
• Represent Walkerswood at trade shows, broker meetings, and customer events; manage territory budget and expense tracking.

Qualifications

• Experience in the Food & Beverage industry with a demonstrated track record in territory or account growth.
• Proven experience in field sales, account identification and expansion, or brand development in retail and/or foodservice channels.
• Experience working with distributors, brokers, or multi-channel route-to-market partners (Distributor/Channel Management).
• Strong presentation and training skills with experience in brand education or in-store/onsite coaching.
• Comfortable working independently in the field; must be able to travel frequently across NY & NJ and have a valid drivers license.
• Proficient with CRM systems, Microsoft Excel and basic data analysis to translate sales data into actionable plans.
• Preferred / Nice-to-have: experience specifically growing territories (Territory Growth) and identifying/expanding accounts, plus prior success in Field Sales and Distributor/Channel Management.
• Preferred: experience with data analysis tools or reporting platforms to support performance measurement and decision-making.

Benefits

• 20% Bonus
• Medical, dental insurance
• PTO
• Paid holidays
• Career advancement

 

- For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa. This job was first posted by CyberCoders on 04/27/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.Everforth CyberCoders is proud to be an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications, and a virtual recruiter as part of the application process. A human recruiter reviews all results. Click here for details on our virtual recruiter .  Everforth CyberCoders will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. Everforth CyberCoders is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. Individuals needing special assistance or an accommodation while seeking employment can contact a member of our Human Resources team at Benefits@CyberCoders.com to make arrangements.

Salary

$75000 - $85000 USD per year