Marketing Manager - Restaurant - Franchise

Marketing Manager - Restaurant - Franchise

Marketing Manager - Restaurant - Franchise

Position Overview
We are seeking a results-driven Marketing Manager to lead brand and local marketing initiatives for a growing restaurant franchise network. The role will own brand marketing, loyalty program strategy and execution, agency relationships, and New Restaurant Opening (NRO) programs while supporting franchisees through Local/Regional Marketing (LRM) efforts. The Marketing Manager will drive customer acquisition and retention, ensure consistent brand execution, optimize marketing ROI, and enable franchisee success across campaigns and launches.

Key Responsibilities

• Design and execute integrated brand marketing strategies that increase awareness, traffic and sales across the franchise system.
• Own loyalty programs end-to-end: strategy, member acquisition, segmentation, personalized offers, measurement and optimization to drive retention and lifetime value.
• Manage and coordinate external marketing agencies (creative, media, digital) to ensure on-time delivery, brand consistency, performance-driven creative and effective media buys.
• Lead New Restaurant Opening (NRO) marketing plans including pre-opening awareness, grand opening events, local PR, community outreach and post-opening ramp strategies.
• Develop, implement and support Local/Regional Marketing (LRM) toolkits, playbooks and co-op programs to empower franchisees to execute aligned local campaigns and promotions.
• Serve as primary liaison between corporate marketing and franchise partners: provide training, share best practices, review local creative for brand compliance and measure franchise marketing effectiveness.
• Establish marketing KPIs, build dashboards, track campaign performance, and provide insights-driven recommendations to improve ROI and conversion.
• Manage marketing budgets, vendor contracts and media spend, ensuring cost efficiency and transparent reporting to leadership and franchise stakeholders.
• Collaborate cross-functionally with operations, product, culinary and finance teams to align marketing initiatives with business priorities, menu launches and seasonal programs.
• Ensure all marketing communications and materials adhere to brand standards, legal/compliance requirements and local market regulations.

Qualifications

• 5+ years of marketing experience, with demonstrated success as a Marketing Manager or similar role in the restaurant, retail or franchise space.
• Proven experience with Loyalty Programs: CRM, personalization, segmentation, and measurement to drive customer retention and frequency.
• Experience managing external agencies (creative, media, digital) and holding partners accountable to SLAs and performance metrics.
• Direct experience planning and executing New Restaurant Openings (NRO) or grand opening programs for multi-unit concepts.
• Strong background in Franchise marketing and Local/Regional Marketing (LRM): developing playbooks, co-op programs and supporting franchisee execution.
• Track record in Brand Marketing with experience building integrated campaigns across digital, social, email, in-store and PR channels.
• Analytical skills and experience with marketing analytics, dashboards and attribution models; comfortable setting KPIs and reporting ROI.
• Budget management experience and strong vendor negotiation skills.
• History of overseeing Franchise growth from 30 to 130+ locations
• Bachelors degree in Marketing, Business, Communications or a related field; or equivalent work experience.

- For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa. CyberCoders will consider for Employment in the City of Los Angeles qualified Applicants with Criminal Histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.This job was first posted by CyberCoders on 09/16/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.Everforth CyberCoders is proud to be an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications, and a virtual recruiter as part of the application process. A human recruiter reviews all results. Click here for details on our virtual recruiter .  Everforth CyberCoders will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. Everforth CyberCoders is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. Individuals needing special assistance or an accommodation while seeking employment can contact a member of our Human Resources team at Benefits@CyberCoders.com to make arrangements.

Salary

$120000 - $150000 USD per year