Director of Sales - LED Emergency Lighting

Director of Sales -LED Emergency Lighting

Director of Sales - LED Emergency Lighting

Remote with travel

Position Overview
The Director of Sales, LED Emergency Lighting, will lead and execute the commercial strategy to grow revenue, expand market share, and strengthen channel partnerships for our LED emergency lighting product lines. This role combines deep technical knowledge of LED systems and drivers with proven distribution and channel management experience to drive sales performance across new construction, retrofit, and aftermarket channels. The Director will build and coach a high-performing sales team, partner with engineering and marketing, and ensure customers receive technically accurate solutions that meet code and safety requirements.

Key Responsibilities

• Develop and implement a comprehensive sales strategy for LED emergency lighting products, including new product launches, pricing, and promotional plans.
• Lead, recruit, mentor, and performance-manage a regional/national sales team, setting clear targets, KPIs, and development plans.
• Drive revenue growth and margin improvement through direct sales, OEM partnerships, and distribution channel expansion.
• Manage and develop relationships with key distribution partners, electrical contractors, wholesalers, specification agents, and end-users to increase product adoption.
• Collaborate with product management and engineering to ensure product roadmaps align with market needs, especially on LED modules, LED drivers, and emergency functionality.
• Provide technical sales support and training to internal teams and external partners on LED technology, driver compatibility, installation best practices, and code compliance (e.g., UL, NFPA, local regulations).
• Forecast sales, prepare budgets, and report on pipeline, performance, and market trends to executive leadership.
• Negotiate contracts, pricing, and commercial terms with distributors, specification firms, and large customers while protecting margin and brand positioning.
• Identify and pursue new business opportunities in retrofit, hospitality, healthcare, education, and commercial markets.
• Represent the company at industry trade shows, technical seminars, and customer meetings to promote products and gather market intelligence.
• Work cross-functionally with supply chain and operations to ensure product availability, lead-time management, and on-time deliveries for key accounts.

Qualifications

• Bachelors degree in Business, Engineering, Electrical Technology, or a related field; MBA or technical graduate degree preferred.
• Minimum 8 years of progressive sales experience with at least 5 years in lighting, emergency lighting, or a closely related electrical/controls industry.
• Demonstrated technical knowledge of LED technology, LED drivers, emergency lighting systems, and relevant safety codes and certifications (e.g., UL, NFPA).
• Proven success managing distribution channels, building partnerships with wholesalers and contractors, and driving revenue through channel sales.
• Strong leadership experience with a track record of hiring, coaching, and scaling sales teams to meet aggressive targets.
• Excellent negotiation, presentation, and communication skills, with the ability to convey technical concepts to non-technical stakeholders.
• Experience using CRM and sales forecasting tools (e.g., Salesforce) and strong analytical skills to manage pipeline and performance metrics.
• Willingness to travel regularly to meet customers, distributors, and attend trade events (typical travel 3050%).
• Ability to work cross-functionally with engineering, product, marketing, and operations to align commercial and technical objectives.
• Comfortable operating in a fast-paced environment with changing priorities and the ability to drive initiatives to completion.

Benefits

    - Base salary + commission/bonus structure
    - Car allowance or travel reimbursement
    - Health, dental, and vision insurance

 

- For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa. This job was first posted by CyberCoders on 07/06/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.Everforth CyberCoders is proud to be an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications, and a virtual recruiter as part of the application process. A human recruiter reviews all results. Click here for details on our virtual recruiter .  Everforth CyberCoders will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. Everforth CyberCoders is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. Individuals needing special assistance or an accommodation while seeking employment can contact a member of our Human Resources team at Benefits@CyberCoders.com to make arrangements.

Salary

$125000 - $150000 USD per year